| 30 January 2008: Snap-on, world leaders in advanced automotive testing equipment, has announced the introduction of a new campaign – Best Price Guarantee – to support sales of the new version of its state-of-the-art Sun DGA 2500 – a VOSA approved MoT gas and smoke diagnostic emissions analyser.
“Our Best Price Guarantee makes enormous sense,” explains Helen Taylor, Marketing Manager of Snap-on Diagnostics. “By the end of January 2009 all garages in the UK have to have replaced their smoke meters to meet the VOSA 2009 specification. With Best Price Guarantee we want to encourage garages to make this investment sooner rather than later and our research shows that some garages are waiting to make a decision because they believe that they may get a cheaper deal at the end of 2008.
“That is why we want to get the message out to customers that if they buy the DGA 2500 now – and if we do lower the price later – then we will credit back the difference to them. It will only be based on cash purchases and only apply to advertised pricing. So if a purchaser sees an advert in the press for less than the price they bought the unit for, then the customer will be able to apply for a refund of the difference in value. Our current advertised price for the DGA 2500 Combi is £5,120 which makes it extremely competitive for what it offers.
“We genuinely believe that our new version Sun DGA 2500 Combi really does bring a new dimension to gas analysers. It has the most advanced graphical user-interface designed to guide the user through every step as well as providing clear information via the high resolution 19” flat screen monitor. The modular design of the system also allows the user to expand and upgrade the DGA 2500 to a complete diagnostic and information system.
“The new version DGA 2500 has been designed to bring today’s garage the latest state-of-the-art in measurement, accuracy and reliability. We believe that the power of its software, its automated legal test procedures and ease of use takes our new version Sun DGA 2500 a generation ahead of the competition. The Snap-on Best Price Guarantee for this very attractive unit is, we believe, the icing on the cake that the UK garage trade has been looking for.”
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